Achieving the highest possible capacity utilization and improving repeat users for Soap Football, the wacky new phenomenon in sportatainment
Client
Soap Football
Industry
Sports & Entertainment
Objective
Soap Football, a recreational sport exactly as funky as it sounds, came to us to brainstorm and execute a launch strategy that would make the brand known across all sports enthusiasts. They were also looking to build a mobile booking app to improve customer engagement.
Work
Soap football is the best possible combination of reliving your childhood and unleashing your inner Neymar Jr. We built some suitably funky social media creatives and ran awareness campaigns about this cool concept. We won’t tell you more. You should check it out on Facebook. Which is what many people did thanks to our lead generation and tailored content marketing solutions.
We also built a mobile booking app to make it easier for the adventurers to book a game and pay for it online seamlessly. We also created a centralized database of prospects and an integrated CRM program to keep them happy. As always we didn’t leave it to a single channel to target Soap Football’s targets, shooting out multi-channel notifications.
Impact
We are happy to say that the enthusiasm about Soap Football is absolutely bubbling over. In just two months, we managed to build a digital fan base of over 5000 and achieved a capacity utilization of 80%. That’s in addition to increasing capacity utilization for the app by 33% and doubling the number of repeat soapy customers.
