Client

Kings Learning

Industry

Education

Objective

Language teaching experts Kings Learning signed us on to help increase attendance for their classroom programs using digital platforms. They also wanted us to multiply their customer acquisition and retention rates.

Work

Tough as it is to get students into class, we managed just fine by setting up search and display google Adwords campaigns. Our high precision targeting solutions helped Kings reach out to the right target. The engaging campaigns we designed went the next step and helped with generating substantial leads. Once the leads were hooked, we also ran nurturing campaigns to increase enrollment rates.

We brought in our tried and true analytics expertise for some strongly data driven optimization, which shrunk the cost of acquiring new customers while still scoring an A+ in customer engagement.

Impact

In our report card from Kings, we definitely scored high by reducing their cost of acquisition by 92%. And better yet, we increased lead generation by 629% (no, that’s not a typo).