Breathing new life into Jeevan’s web visibility by increasing site traffic and lowering costs
Client
Jeevan Blood Bank
Industry
Science & Social Welfare
Objective
Jeevan, a not for profit blood bank and research center, came to us figure out how their website could be leveraged to spread the word about the amazing work they do in enabling quick and affordable access to high quality stem cells from donated cord blood for transplants in India.
Work
For work to be known, it has to be seen. We left the bioscience to the experts and took over the data science, structuring data intensive campaigns for Jeevan, analyzing google search patterns and creating intuitive ad designs. We also swooped in with some dynamic optimization, to make sure that all the work going into driving site traffic was being done at the best cost.
Impact
When we say we made a difference, we’re talking a 414% increase in website traffic. And that’s after reducing costs by 31%. Jeevan’s important work and message now reaches the wider audience it deserves.
